Charlotte Wibberley, a sales funnel and automation expert, came to me to redesign her existing brand identity so that it strategically appealed to her target client market. 

After a strategy session, we settled on her client avatar and built an ideal aesthetic to match the strong, influential personality she was looking to attract. Keeping the logo simple and typographic allowed us to bring in some strong brand assets and a colour scheme to work alongside it.

Finally we finished off the rebrand with a conversion-focused and quirky website design to align with the brand aesthetic.