Start Your Own Fashion Label

Start Your Own Fashion Label, founded by fashion entrepreneur Alison Lowe MBE, is an online platform for those looking to start or enhance their own clothing line. From one-to-one mentoring, annual membership, downloads and industry news – it’s the ideal starting point for anyone looking to break into the industry.

The SYOFL team tasked me with the redesign of their existing website and with full creative direction and decided to bring in a pop of colour to their monochromatic palette and create a high contrasting and dynamic design.

As part of their redesign, I build and maintain the SYOFL brand via Instagram, build their email campaigns and design promotional materials to ensure brand consistency and strategy.